Unifying their content.
In late 2016, Mobomo partnered with NOAA Fisheries to assist in restructuring and redesigning their digital presence, merging all their core web properties into one Drupal site. This allowed users to go to one destination to find and discover information they needed, focusing on improving content efficiency, design consistency, and unifying NOAA Fisheries voice. Within one year, we launched the framework for their next generation site.
- Mobomo discovered a lot of potential automation to reduce the workload for content editors.
- Out of each property, only 100 pages were visited daily helping to prioritize what content should be archived or migrated.
- NOAA Fisheries led the way in a new writing style guide to help unify the language.
Putting the site structure to the test.
Before the start of the project, NOAA Fisheries worked with Foresee to help gather insight on their current users. NOAA Fisheries wanted to address poor site navigation, one of their biggest complaints. They had concerns over their new site structure and wanted us test proposed designs and suggest improvements.
In our evaluation, we ran two types of user tests targeting four key audiences; government, non-government scientists, fishermen, and educators. This process took over two months to complete, during which we ran 6 rounds of tests.
Designing for success.
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Rapid prototyping & iteration
Communications and expectations are key to the success of any project. We used Invision to transform our flat designs into clickable prototypes and allow NOAA Fisheries to better visualize how their site would look and act. This created an expectation for
Building a Design System
Consistency is the most important aspect of a site, especially with larger projects like NOAA Fisheries. Instead of updating online brand guidelines, the solution is documentation and implementation of reusable components, templates, and styles to allow f
Working around the complexity.
The NOAA Fisheries site is more than a conveyor of marine life information and research. It offers a large variety of information; from summaries of upcoming rules, permits, funding opportunities, to various types of helpful resources. Each section had its own challenges for us to learn and develop automated solutions around. The goal was to automate and simplify the content for users to locate, as well as for editors to post and manage.
Pushing for Dynamic Content
A unique aspect about NOAA Fisheries’ content is that their subject matter can cross over various topics and subtopics
Simplifying fishing rules & regulations
NOAA Fisheries does a great job interpreting the technical information posted on the Federal Registry for fisherman
Expanding species profiles
The biggest draw to NOAA Fisheries’ site was their protected species profiles pages
“The NOAA Fisheries site is more than a conveyor of marine life information and research. It offers a large variety of information; from summaries of upcoming rules, permits, funding opportunities, to various types of helpful resources.”
Related work.
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