• Read more about Mobomo's CEO Shares Insights on New UX Survey

Mobomo's CEO, Brian Lacey, was recently featured in a new research report about how UX impacts browsing behavior.

The report was published by Clutch, a leading B2B ratings and reviews firm in Washington, DC.

Mobomo is currently ranked as a Top 10 UX agencies in Washington D.C. on Clutch.

User experience encompasses all end-user interaction with a website. Good UX means a site is easy to navigate and designed with a clear interface. UX enhances the content on a page, but certain usability pitfalls can lead to a decline in web traffic.

Clutch surveyed over 600 people who visit five or more websites every month. They found that over half of people will leave a website for a particular session if it’s unreliable (54%) or slow to load (53%).

Unreliable pages prevent people from reaching the content they desire by presenting error messages, broken links, or a glitchy interface.

We know people are accustomed to getting the online content they want immediately, particularly now that mobile searches outnumber desktop searches.

Mobomo Tackles Mobile Web Challenges

More than half of people (52%) will abandon a slow website for good. With mobile, users expect to have answers to their most pressing questions at their fingertips. A page’s speed can determine where those users will turn with their queries.

Lacey identified speed as the main challenge when designing for the mobile web.

“You can never control how someone is going to be able to connect; if they’re on 3G or on the metro,” Lacey said. “The ability to get someone the results they need at that exact second without having to download a million libraries is the most important part of mobile web user experience.”

Lacey also commented on the price companies will pay if they do not prioritize speed on the mobile web.

“With so many distractions out there, if someone has to wait more than three seconds, they’re going to exit out and do something else.”

People are accustomed to getting the content they want immediately, and we provide creative user experience solutions for mobile browsers. When we designed for NASA’s 2017 solar eclipse coverage, we made sure we could accommodate the most trafficked federal event online to date.

What About Apps?

Nearly two-thirds (63%) of people won’t return to a website if it’s consistently unreliable. If a page functions well on a desktop browser but not on mobile, it could lead to a significant decline in traffic.

Since growth in mobile app session activity is on the decline, web design companies must meet the rising demand for functional and reliable mobile web pages.

“If you look at general trends in the app store, people used to download 10 mobile apps a month. Now it’s down to two a year,” Lacey said. “Rarely does a user go explore for a mobile app unless there’s a specific reason such as a marketing campaign driving downloads.”

We’re meeting this challenge by focusing app development efforts in the business to business space

“As a mobile developer, we mostly have moved a lot of our services to business to business apps or apps that help with people doing their job, more vocational type things. Business to consumer apps that are outside of games are just kind of on the decline because of that.”

Mobomo continues to lead among design agencies in Washington, D.C., and we are excited to have Brian share his wisdom on Clutch.

• Read more about Mobomo, LLC Ranks #123 on Inc. Magazine’s List of the Mid-Atlantic Region’s Fastest-Growing Private Companies

Companies on the 2022 Inc. 5000 Regionals Mid-Atlantic list had an average growth rate of 161% percent. 

Vienna, VA, March 15, 2022 – Inc. magazine revealed today that Mobomo, LLC is No. 123 on its third annual Inc. 5000 Regionals: Mid-Atlantic list, the most prestigious ranking of the fastest-growing private companies based in Washington, D.C., Delaware, Maryland, North Carolina, Virginia, and West Virginia. Born out of the annual Inc. 5000 franchise, this regional list represents a unique look at the most successful companies within the Mid-Atlantic region economy’s most dynamic segment – its independent small businesses. 

The companies on this list show a remarkable rate of growth across all industries in the Mid-   Atlantic region. Between 2018 and 2020, these 131 private companies had an average growth rate of 161% percent and, in 2020 alone, they added 7,365 jobs and $1.9 billion to the Mid-Atlantic region’s economy. Companies based in the Richmond and Washington, D.C., areas had the highest growth rate overall.    

Complete results of the Inc. 5000 Regionals: Mid-Atlantic, including company profiles and an interactive database that can be sorted by industry, metro area, and other criteria, can be found at inc.com/mid-atlantic starting March 15, 2022.

“This year’s Inc. 5000 Regional winners represent one of the most exceptional and exciting lists of America’s off-the-charts growth companies. They’re disrupters and job creators, and all delivered an outsize impact on the economy. Remember their names and follow their lead. These are the companies you’ll be hearing about for years to come,” says Scott Omelianuk, editor-in-chief of Inc.

Mobomo — a private company headquartered in the D.C. metro area — is a premier provider of web and mobile development services to commercial businesses, government agencies, and non-profit organizations. We combine technology expertise with disciplines in digital strategy, interactive marketing, and branding to create innovative applications and websites. From private sector companies to government agencies, we have amassed deep expertise helping our clients enhance and expand their existing web and mobile suite.

Interested in learning more about Mobomo? Take a tour of our capabilities, our past performance, the team members who make our clients look so fantastic, and feel free to reach out with any questions you might have

More about Inc. and the Inc. 5000 Regionals

Methodology

The 2022 Inc. 5000 Regional are ranked according to percentage revenue growth when comparing 2018 and 2020. To qualify, companies must have been founded and generating revenue by March 31, 2018. They had to be U.S.-based, privately held, for-profit, and independent—not subsidiaries or divisions of other companies—as of December 31, 2019. (Since then, a number of companies on the list have gone public or been acquired.) The minimum revenue required for 2018 is $100,000; the minimum for 2020 is $1 million. As always, Inc. reserves the right to decline applicants for subjective reasons. 

About Inc. Media 

The world’s most trusted business-media brand, Inc. offers entrepreneurs the knowledge, tools, connections, and community to build great companies. Its award-winning multiplatform content reaches more than 50 million people each month across a variety of channels including websites, newsletters, social media, podcasts, and print. Its prestigious Inc. 5000 list, produced every year since 1982, analyzes company data to recognize the fastest-growing privately held businesses in the United States. The global recognition that comes with inclusion in the 5000 gives the founders of the best businesses an opportunity to engage with an exclusive community of their peers and the credibility that helps them drive sales and recruit talent.

The associated Inc. 5000 Conference is part of a highly acclaimed portfolio of bespoke events produced by Inc. For more information, visit www.inc.com. 

• Read more about NOAA WIN

MOBOMO, LLC WINS $13M CONTRACT FOR NOAA WEB MODERNIZATION

Mobomo, LLC is honored to have been awarded a new web modernization contract with National Oceanic Atmospheric Administration (NOAA). Within this new contract, Mobomo will support NOAA Fisheries, NOAA, and the National Environmental Satellite, Data, and Information Service (NESDIS) in improving the efficiency of web content management and enhancing the user experience for NOAA customers. We are excited to continue our award-winning partnership with the Agency and to continue to develop a first-class experience for NOAA’s online audience.

Keys to Success

This new contract will continue Mobomo’s long-standing partnership with NOAA. Mobomo previously worked closely with NOAA Fisheries on a Drupal 8 Web Modernization project that resulted in a new cloud-based, mobile-first responsive design to create an up-to-date, trusted, mobile-friendly website (https://www.fisheries.noaa.gov) using Acquia’s Cloud Enterprise (ACE) Platform where visitors can easily find information on the science and management of our nation's living marine resources and their habitats. This modernization has won numerous awards and industry accolades. Two key factors led to this tremendous success and provide the foundation for continued improvement for NOAA in this new partnership:

Mobomo and NOAA Awards and Recognitions:

We are incredibly proud of the outstanding work that came from our work with NOAA. The efforts of all parties involved led to many awards and recognitions including:

• 2019 Webby
• 2020 Webby Honoree,
• 2019 W3 Award
• 2018 Muse Award
• 2018 Acquia Engage Award

We look forward to continuing this mission to improve NOAA’s digital engagement and service to its customers.

About NOAA:

The National Oceanic and Atmospheric Administration (NOAA) Fisheries, also known as the NOAA National Marine Fisheries Service (NMFS), is a federal agency responsible for the stewardship of the nation’s ocean resources and their habitat. Their services include: conservation and management of U.S. waters to promote the prevention of overfishing, declining species, and degraded habitats. NOAA Fisheries manages five coastal regions broken down by department, fisheries management, science centers, and labs.

• Read more about How Do You Source Feedback from Your Users?

Here's a question: Are your customers really happy?

As a business, you spend time, money, and headaches trying to develop best-in-class products and services. You put on armor to go to battle with your competitors, and you sweat blood and tears to grow your brand. But how do you know that your most valuable asset (i.e., your website) is really meeting customer expectations?

The customer experience has overtaken price and product as the #1 brand differentiator. Unfortunately, customers aren't jumping through hoops to tell you about their experiences. It’s estimated that 1 out of every 26 unhappy customers actually complains. The rest, they just leave... forever.

If you want to roll out a best-in-class website that convinces and converts, you need to understand what your customers want. So how do you do it? How do you get customers to tell you their pros and their woes? Let's talk about hunting Ishmael's white whale. Here's how you discover what your customers really think about your website.

Why Should You Source Feedback From Your Users?

Why should you worry about soliciting feedback? After all, can't you just wait for customers to tell you? Or, can't you just use analytics and testing software to determine issues? Here's the problem: software can't tell you what customers are actually thinking. Sure! There are obvious problems like speed, broken links, and laggy interfaces. But beyond the tangible lies the very real intangibles, and they're the driving force behind customer satisfaction.

62% of companies are specifically investing in feedback generation solutions to help them meet the ever-changing needs of the modern customer. Over two-thirds of companies compete on customer experience alone. And the number of businesses investing in game-changing omnichannel experiences has jumped from 20% to 80% over the last five years.

For customers, the experience is everything. 86% of customers will pay more for a great experience. 49% have made an impulse purchase due to their great experiences. And a massive 57% of customers will refuse to do business with your company if you have a poorly designed website or mobile compatibility. And that's the interesting thing. Design is in the eyes of the beholder.

If you want to know what your customers want... what they really want deep down... you have to elicit feedback. It's the only way. You have to jump into the trenches and figure it out.

So how do you do it?

How Do You Gather User Feedback (And What Do You Do With It)?

At Mobomo, we always say that we build "customer-centric websites." But we aren't just throwing around marketing buzzwords. We dive deep and leverage tools like ForSee to gather and analyze customer feedback quarterly. After all, a website is a living, breathing organism that requires change, action, and movement to remain viable in today's constantly evolving market.

For us, eliciting feedback is done with tools. And we highly recommend that you do the same. Sure! You can try emails, postcards, surveys, and all of the other wonderful pop-up(ish) methods. But they only give you some details. You need to be able to analyze feedback at scale, combine it with CX benchmarks, and leverage best-in-class road maps to intelligently attack CX across the user journey.

In other words, we recommend that you either:

Trying to tackle CX with ad-hoc processes is a surefire way to get beat out by your competitors. And, remember, CX isn't just one metric; it's the metric that spells success in 2020 and beyond.

What Are the Benchmarks of an Effective Design?

Every company will use different design benchmarks. Remember, design is personal. And so is the purpose of your design. For example, the purpose of our project with NASA differs from the purpose of our projects with B2C point-of-sale brands. If you're a B2B or public agency, you may want to drive users to engage and learn. White papers, downloads, and mid-funnel resources may be the most significant part of your play. So, using design that lures and drives users to these assets is front-of-mind for your business.

On the flip side, a B2C brand may be looking for sales volume. In this case, driving users to products, descriptions, and shopping cart purchases may be your largest driver. These are two very different circumstances. And they both require different benchmarks for success.

You should always start by figuring out your value-based business objectives. From there, you can start breaking down the UX factors that will help you achieve those goals by A/B testing UX/UI changes and benchmarking UX specifics that exist in that value landscape.

We won't spend too much time discussing benchmarking because it simply varies too much. But, you do have to benchmark. It's not optional. If you want best-in-class UX, you need the right benchmarks to track and measure success.

How to Perform a User-Centric Rollout

When you first start sourcing feedback and developing benchmarks, you'll start making changes. Watch out. Changes are good. Poor implementation of changes is bad. The biggest UX mistake is trying to roll out massive changes across all users. If you have a high-traffic website making big UX changes, you have to carefully and methodically roll out changes in a way that doesn't impact the user.

DNA changes can create superheroes or cause illness. You want the former. The proper rollout is how you avoid the latter. Practice safe hygiene during rollouts and always roll broad changes out slowly while testing at every step. Benchmarks are great. Feedback is great. But if your excellent new UX feature has the opposite impact that you intended, you need to be able to pull-the-plug before it impacts too many users. The stakes of the customer experience are too high.

Are You Ready to Build a Customer-Centric Brand?

Gathering feedback is the easy part. Figuring out how to leverage that feedback to make meaningful changes is challenging. We can help. At Mobomo, we design user-centric websites baked in proven UX. We elicit feedback, use powerful analytics to drive decisions, and carefully A/B test changes across populations before rolling out new solutions. We don't just build websites. We build experiences.

Contact us to learn more.

• Read more about Mobomo redesigns and re-launches website for Pandemic Response on Drupal 9 in an incredible 5 weeks

2020 has been a year full of unexpected surprises and challenges. In March, the coronavirus had reached the United States and had begun spreading quickly causing federal and state governments to take action to ensure public safety, including the development and passing of the Coronavirus Aid, Relief, and Economic Security Act (CARES Act). As the pandemic spread, many more eyes turned to the government to watch how they were navigating this new unmarked territory. 

The Pandemic Response Accountability Committee (PRAC) created PandemicOversight.gov to display the details of the $2.6 trillion coronavirus relief spending provided by the CARES Act. The website allows the public interactive tools for understanding who received coronavirus funding, how much they’ve received, and how the funds are being spent. The website also provides tools for the public to report fraud, waste, abuse, and mismanagement of coronavirus relief funding, as well as helpful information to protect yourself against fraudulent activity. 

Mobomo was brought in to perform the redesign and development of the website, which had initially launched as pandemic.oversight.gov earlier this year. The Mobomo team was able to do a complete overhaul of the legacy platform and re-launch the system in just over five weeks’ time with the new website having been officially launched to the public on September 10th. Since the launch, the website has received thousands of visitors interested in learning more about who, where, and how coronavirus relief funding is being spent. 

“Transparency in government is critical in these uncertain times and the mission of the PRAC strives to provide that public service. I’m very proud of what our team has developed and hope the website helps people see how relief funding is being distributed.” – Brian Lacey, CEO.

Not Your Average Government Website

The Mobomo team redesigned PandemicOversight.gov with the goal of incorporating modern theming and a clean design that many of your traditional government information sites lack, but did so while incorporating 18F and US Web Design Standards best practices.  Mobomo’s User Experience team worked with the PRAC to develop mobile-first, responsive design templates that mesh the innovative branding and theming with the high-fidelity interactive visualizations that are key to communicating coronavirus funding activity. 

Let’s Get Technical

The legacy pandemic.oversight.gov was developed in Drupal 8 and hosted in Amazon Web Services (AWS). For the redesign and re-launch of the site, the Mobomo team decided to rebuild the content management system leveraging the latest version of Drupal 9 and deployed the solution within the Microsoft Azure Websites platform-as-a-service (PaaS) environment. Mobomo developed a number of custom feature integrations with visualization partners Domo and Woolpert, enhanced search indexing for browsing various oversight reports and investigations, and optimized process for users to communicate instances of fraud, waste, and abuse through secure channels. 

In order to meet the tight five-week window for design, development, and deploying the new website – the Mobomo team leveraged containerization and Lando for streamlining local development and hooking into the continuous integration, continuous development (CI/CD) pipeline. Mobomo also worked with the Smartronix Azure Cloud team to architect a zero-downtime deployment procedure to allow seamless promotion of new code the public environment. 

“This is a great team on both sides of the table. For such an expedited delivery schedule, it is critical for all the contract partners and government stakeholders to stay Agile and collaborate effectively to succeed.” – Austin White, VP of Federal Services.

For more information on Mobomo’s work with the Federal Government click here.

About the PRAC

The Pandemic Response Accountability Committee (PRAC) was established by the CARES Act as part of the committee of the Council of the Inspectors General on Integrity and Efficiency (CIGIE). The PRAC has developed a Strategic Plan for the next five years that details how PRAC will serve the public by promoting transparency of funds and by preventing and detecting fraud, waste, abuse, and mismanagement of said funds. The committee will work closely with the Federal Inspectors General to support all affected by the pandemic. 

Our Partners
Pandemic Response and Accountability Committee (PRAC)
Council of the Inspectors General on Integrity and Efficiency (CIGIE)
Smartronix
Domo
Woolpert
Grant Thornton

• Read more about Growth-Driven Web Design: The New Agile Development?

It’s hard to believe, but Agile software development has been around for longer than YouTube, Facebook, Twitter and Instagram.

Agile, of course, is an umbrella term for a set of frameworks and practices created in 2001 when 17 technologists drafted the Agile Manifesto. Agile features four major principles for developing better software:

1. Individuals and interactions over processes and tools
2. Working software over comprehensive documentation
3. Customer collaboration over contract negotiation
4. Responding to change over following a plan

Agile is characterized by incremental development, iterative development and daily face-to-face meetings, and has grown beyond the world of software into general project management, where it is embraced by a variety of industries.

One of these industries is web development and design, where the principles of Agile have been married to marketing and sales data to create something new: growth-driven design.

Say Hello to Growth-Driven Design

Growth-driven design (GDD) takes the principles of Agile software development in general and applies them to website design in particular. Like Agile, GDD involves building in intentional increments. Growth-driven designers make changes and make them often.

Image source: HubSpot

As you can see from the image above, the blue line represents traditional web design and the orange line represents growth-driven design. In traditional web design, a company launches a website, lets it sit static for two years, then spends three months redesigning the site and bringing it up to date … only to let it sit static for another two years.

The tendency with traditional web design is to agonize over every strategic decision and every design element until the site is ready to go live. Yes, traditional web design might use Agile principles to get the site up and running, but then adopts a “set it and forget it” mindset until the website is due for a refresh.

Growth-driven design, on the other hand, borrows a few chapters from the Agile software development manual by aiming to get a working website up and running as quickly as possible, and then making improvements to the site in the days and weeks that follow.

With GDD, a firm makes continuous adaptations to its website throughout the year, and bases these changes not an arbitrary timetable (a refresh scheduled for every two years, for example), but on data and ongoing audience analysis.

Three Steps to Growth-Driven Design

The GDD methodology brings together many techniques, disciplines, frameworks and methods from the worlds of UX design, Lean, Agile and data analytics and applies them to web design. A typical GDD project involves three steps.

Step 1. Strategy: 10-14 days

You begin with your customer – in this case, your website visitor. Through research, focus groups and other methods, you discover the challenges and problems that your customers face, and then design your website to meet those challenges and solve those problems.

You base your design not on a list of everything you want in your website, but on the top 20% of functionality that will deliver immediate results and a maximum amount of usable data (often referred to in Agile-speak as a “minimum viable product” or “MVP”).

Step 2. Launch Pad: 60-90 days

You rapidly build a website that has the look and functionality you are aiming for. Without sacrificing quality, you quickly deliver a user experience that is better than the one you are delivering now. Your aim is not perfection, but practicality. You are building merely the first draft, not the final product.

Step 3. Continuous Improvement: 14 or 30-day sprints

As soon as your site is live, you start collecting the user data and key performance indicators you need to make improvements. The main principle of GDD is continuous improvement based on facts. This means you start tweaking your site as soon as it goes live.

Most firms who employ GDD make improvements to their websites in “sprints” that last anywhere from 14 days to 30 days at a time. Improvements include things like adding website pages based on SEO metrics, changing call-to-action colors and placement based on heatmap tracking, and rearranging the order and position of design elements and page components to improve engagement.

To inform your design and strategy decisions, you collect both marketing metrics and user experience metrics. These metrics tell you what you need to improve, and why. You then experiment, learn from your experiments and continue improving your website.

Source: UX Matters

Top Benefits of Growth-Driven Design

As we’ve seen, GDD is a very different way of managing a website design project. But, is it a better way? Here are some particular benefits that come with embracing a GDD approach:

• Easier budgeting: The initial amount of money you invest is much smaller than with traditional web design. Plus, you spread your entire investment over the course of the launchpad and monthly iterations.
• Go live sooner: By concentrating your efforts on the core parts of your website that drive value (and not on every bell and whistle on your wish list), you launch your site much sooner than you would by waiting for everything to be perfect before going live.
• Reduce risk: GDD takes the risk out of web design by starting small and making improvements over time based on data, not hunches or assumptions.

A Word About Growth

According to the 2017 State of GDD Survey, agencies that use GDD report seeing roughly 17% more leads after six months and 11% more revenue. This is because the operative word in growth-driven design is “growth.” The principle behind GDD is that it should grow your business results.

Source: www.growthdrivendesign.com

Growth-driven design should boost the number of website visitors you attract, the number of leads your pages generate and the amount of revenue you generate as a result, all because the website is continually getting better at meeting the user’s needs. As you can see from the table above, Growth-Driven Design generates better results than traditional web design methods and generates them sooner.

Is Growth-Driven Design Right for Your Organization?

Growth-driven design doesn’t work for everyone. Because it is agile and iterative, it may not work for your organization if you must go through a lengthy approval process with multiple stakeholders (such as board, management, departments) whenever changes are required.

But if you think GDD looks promising, put it on the agenda the next time your team sits down to discuss refreshing or launching your website. Your website, after all, is your most important marketing asset. It might just be ready for a non-traditional way of presenting your brand to the world.

In the meantime, if you have questions about web design that works, check out our user-centered design services.

• Read more about Simple Steps for User Research

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• Read more about Baby Trax Wins Gold Hermes Creative Award

Mobomo is excited to announce that our work on the Baby Trax mobile application with ProgenyHealth has won the Gold Hermes Creative Award! Being a Gold Winner is a tremendous achievement and we are very proud of the Mobomo team members that were involved in this project. The Baby Trax mobile application provides NICU Caregivers with access to the ProgenyHealth team via secure messaging. Baby Trax enables users to:

• Track feedings, diaper changes, sleep, growth, vaccinations, and pumping
• Use the phone’s camera to take pictures and add them to albums
• Stay updated with a personal plan of care, recommended articles, and resource library
• Export baby’s photos, growth, and vaccination information in a PDF Baby Book
• Send messages to their Case Manager through secure in-app chat

This application has been at the forefront of caregiving, as the healthcare industry continues to embrace new technology to communicate with their patients. There were about 6,500 entries in the Hermes Creative Awards 2018 competition, hailing from throughout the United States and 21 other countries. Judges of this award are industry experts who were looking for companies and individuals whose talent pushes the high standard of excellence set by the industry. It is an honor to be among such highly-esteemed peers.

Mobomo is proud to work with some of the best clients in D.C. Some of our most recognized and award-winning work has been for NASA, The USO, Pulse, and USGS, and now Baby Trax has joined the ranks! Want to be our next award-winning app?

About the Hermes Creative Awards

“The Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing, and design of traditional and emerging media.” Hermes Creative Awards recognizes outstanding work in the industry while promoting the philanthropic nature of marketing and communication professionals. The name Hermes (Greek messenger) and the idea for the award were chosen to represent our roles as the messengers and creators of marketing and communication materials and programs.

• Read more about Mobomo Coming in Clutch

Clutch Announces Top DC Development Firms

This week Clutch released a new report highlighting the best development companies in the greater DC area, and Mobomo made their list! We were recognized for our ongoing expertise in web and mobile development across a variety of platforms, including iOS, Android, WordPress, and Drupal. We were also recognized for our noteworthy web designs and UX. The Clutch report looks at industry data as well as verified and up-to-date client reviews to rank the top companies in the area. We are thrilled to have been recognized as a Top Developer and Top Creative and Design Agency in the following categories:

Top Developer

• Mobile App Developers
• Android App Developers
• iPhone App Developers
• Web Developers
• Drupal Developers
• WordPress Developers

Top Creative and Design Agency

• Digital Design
• UX

The rankings were based on Clutch’s proprietary research methodology, which is based on references and reviews, clients and experiences, and market presence. Results are also based on how well companies demonstrate their expertise in the competitive D.C. area, and their success rate on completing high-quality projects. The report includes overviews of the winning companies and full profiles and client interviews are published with the research online.

Mobomo is proud to work with some of the best startups, most distinguished enterprises, and prominent federal agencies in the U.S. marketplace. Our notable web and mobile development work includes projects for NASA, the USO, RGS, Pulse, and NOAA Fisheries.

About Clutch

Clutch is a business to business research firm located in Washington, D.C. They are best known for connecting agencies and software solution companies in order to enhance business goals across businesses. Their methodology is unique in the sense that they connect businesses based on consumer reviews, the type of services offered and the quality of work.

• Read more about Mobomo Partnerships Win Muse Awards

Mobomo Wins Muse Creative Awards

Mobomo is excited to announce that our partnerships with The USO, RGS 365 and NOAA Fisheries have been awarded the Muse Creative Award in the Rose Gold Category.  The Muse Creative Awards are “an international competition for creative professionals who possess the unique ability to inspire with a concept, idea, or design - whether through traditional materials or electronic media.”  This competition is inspired by the concept of following your inner muse which pushes one to a success and original design. The 2018 theme for the awards is “Rise Together”. This award celebrates designers that push boundaries and defy cultural norms. The idea behind this theme inspires the community to “Rise Together and to improve the world”. “The Muse Creative Awards recognize you – the communicators that touch us all in a universal way – with art and craft that soars.” Mobomo was incredibly excited to honor these partnerships!

The USO

Mobomo was able to recognize the USO and the mobile application that we partnered with them to create.  This application fosters greater discoverability of locations where USO provides services and programs offered by the USO through its distributed locations and online.  Prior to discovery, USO was seeking to design, develop, and deploy a cross-platform mobile application that introduced an additional channel for United States military service members and their families to better engage with USO centers and programs.  Currently, there are 200+ USO locations that all create their own content. We were able to pull the CMS data and integrate it into the app so that the service member receives the content from the service center that they are physically at or that is most adjacent to them.

RGS 365

In addition, Mobomo also submitted the web, iOS, and Android application that we worked with RGS 365 to create. RGS 365 is a provider of solar, storage and energy services. RGS sells, designs and installs solar energy systems for small businesses and residential homeowners. RGS approached Mobomo with the need to transform their complex sales, installation and service processes into a simplified, uniform software solution for their employees and customers.  The app was to allow a customer to navigate through the sales phase, track progress through their installation phase, and finally submit service requests and track their money savings post-installation.  RGS continues to work with Mobomo to add features as needed and iterate on existing features. Customers are already using the application, and submitting feedback to further improve and grow the program. Within the next year, RGS hopes to reduce cancelled appointments, increase sales and efficiency within their processes using Solar 365.

NOAA Fisheries

Lastly, Muse had created an additional category specifically for government entries and we chose our work with NOAA Fisheries to be showcased within this new category.  Mobomo partnered with National Oceanic Atmospheric Administration (NOAA) National Marine Fisheries Service (NMFS), or NOAA Fisheries, to assist in restructuring and redesigning their digital presence.  NOAA Fisheries as a whole covers many areas of information dealing with marine life. Each of the 10 core properties containing up to 10,000 pages and 5,000 pdf files. Together, we worked with 50+ stakeholders to discover the inconsistency in their content and workflow. We then created ways to automate their content and move it over to a more tag driven system.