Department of State

What it does: We develop messaging strategies and communication frameworks that connect enterprise priorities to field execution. This includes audience analysis, message development, campaign planning, and ongoing strategy refinement based on results.

Supports: Objective 9.1 (Strategic Prioritization and Alignment)

In practice, this might look like:

• A framework that translates HQ guidance on priority audiences into consistent messaging for regional bureaus and posts
• Campaign strategy that aligns messaging across bureaus on a shared initiative
• Audience research that informs which messages resonate in different regions

What it does: We design and build measurement systems that give you visibility into what’s working. This includes dashboards that track outputs (posts published, events held) and outcomes (audience attitudes, behavior change), so leadership can make decisions based on evidence.

Supports: Objective 9.2 (Strengthen Analytic, Research, and Evaluation Capabilities)

In practice, this might look like:

• A dashboard where leadership can see in one view: campaign performance across bureaus, audience sentiment data, traffic to priority content
• Real-time reporting that allows a bureau to know within hours whether a campaign is gaining traction or falling flat
• Evaluation frameworks that connect program spending to measurable outcomes

What it does: We deliver training—webinars, workshops, online modules—that builds capability across your distributed teams. This includes training on platforms, tools, emerging technologies, and best practices so your workforce can operate with more autonomy and confidence.

Supports: Objective 9.3 (Build a Capable, Adaptable, Empowered Workforce)

In practice, this might look like:

• A series of webinars on emerging technologies and how they affect social media strategy, delivered to communicators across bureaus
• Training for field staff on a new content management system so they can update messaging independently
• Ongoing professional development modules on emerging technologies and global trends

What it does: We consolidate fragmented systems—separate websites, databases, email platforms—into unified infrastructure that lets your teams coordinate and share information. This reduces duplicated effort and enables knowledge-sharing across bureaus and missions.

Supports: Objective 9.4 (Improve Enterprise Systems and Processes)

In practice, this might look like:

• Consolidating 16 separate regional websites into one coordinated platform with shared branding and governance
• Building a centralized knowledge-management system where best practices and lessons learned are documented and accessible across bureaus
• Creating interoperable data systems so that when one bureau learns something valuable, that data can be shared with others

What it does: We conduct research that tells you who your audiences are, what they believe, what messages resonate, and how the information environment is changing. This research informs strategy and evaluation.

Supports: Objective 9.2 (Strengthen Analytic, Research, and Evaluation Capabilities)

In practice, this might look like:

• Regular audience sentiment tracking that shows whether your messaging on priority topics is gaining traction
• Research that identifies emerging trends in how audiences consume information
• Situation analysis that informs where engagement efforts should be focused