At a glance.
NOAA Fisheries manages five coastal regions and dozens of specialized offices, each with its own content, its own priorities, and, historically, its own website. This fragmentation made it difficult for the public, researchers, and fisheries managers to navigate critical information. In order to achieve their vision, our team needed to:
- Understand usage patterns and eliminate redundancies.
- Improve efficiency.
- Establish a consistent, agency-wide voice.
- Improve the user experience.
Validating the new site structure.
Before redesigning the NOAA Fisheries site, Mobomo partnered with ForeSee to gather insight from real users and test early navigation concepts. NOAA Fisheries wanted to address long-standing issues with site navigation, page findability, and inconsistent structure. We conducted moderated and unmoderated testing across four audience groups - government scientists, non-government researchers, fishermen, and educators - running six rounds of iterative tests over two months to validate the new information architecture.
A scalable, modern platform.
Mobomo’s redesign strengthened NOAA Fisheries’ ability to communicate mission-critical information. Content became easier to manage, users found essential resources faster, and regional teams gained a framework that supports long-term modernization.
Faster Access
Users reach permits, regulations, and scientific data quickly through a unified platform that replaces fragmented regional sites.
Clearer Guidance
Complex regulatory information is organized, labeled, and written for clarity, helping the public understand requirements without guesswork.
Broader Understanding
Streamlined content delivery improves how the public, researchers, and fisheries managers explore and learn about marine life and policy.
Enabled adoption.
The unified NOAA Fisheries platform strengthened how millions access marine science, regulations, and species information. By replacing a fragmented network of regional sites with a scalable, intuitive ecosystem, the modernization improved public understanding, supported researchers and fisheries managers, and reduced editorial burden through smarter, more automated content delivery.
Unlocking relevant information
We introduced automated, dynamically generated content that keeps regulations, updates, and scientific resources current—giving users faster access to critical information without increasing editorial workload.
Clarifying complex regulations
The consolidated platform made it easier for recreational and commercial fishermen to understand rules that were previously scattered across regional sites, reducing confusion and improving compliance.
Demystifying marine life
By expanding and standardizing species profiles within a single, searchable system, we improved access to authoritative data for educators, scientists, policymakers, and the general public.
NOAA Fisheries’ digital presence needed to reflect the scale, impact, and urgency of its mission. By modernizing the ecosystem, strengthening governance, and improving how information moves across regions, we helped create a platform that supports the nation’s scientists, stakeholders, and coastal communities with clarity and confidence.
Related work.
How far can we move you?
A great idea becomes great only after it ships. At Mobomo, we’re experts known for our ability to deliver. We have always been able to launch. And not just launch. Launch with something great. Often, something exceptional. Are you ready to move?