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MBN case study

MBN

The Middle East Broadcasting Networks, Inc. (MBN) is the non-profit news organization that operates Alhurra Television  and Radio Sawa under a grant from the U.S. Agency for Global Media (USAGM). The objective of this project is to leverage the “Voltron” content management system (CMS) developed by MBN’s sister agency, Voice  of America (VOA) which was launched for www.voanews.com.

Mobomo + MBN

The request.

How Mobomo and the Middle East Broadcasting Networks, Inc. (MBN) worked together.

Mobomo redesigned MBN’s five properties—building a new information architecture, revising the taxonomy, and refreshing the look and feel—and migrated and launched the new sites within a single calendar year, replacing the legacy Pangea CMS. All five sites are multilingual, serving audiences across the Middle East and North Africa (MENA). The properties migrated to the new platform were:
 


In addition to the migration of the five sites, MBN had two mobile apps redeveloped from scratch as well as an MBN Intranet Site in Drupal 9.

the challenge

Voltron CMS Foundation

Mobomo leveraged the investment that VOA had made  over the past year and used the Voltron CMS as a foundation for the new  MBN CMS. The Voltron platform provided a solid foundation for MBN to  develop its next generation modern, user-friendly, engaging, digital  properties. In particular, the Voltron platform had similar content  types and workflow tailored to online video and audio-centric  journalism, and our team developed automated migration scripts that were leveraged to migrate content from the existing MBN websites onto the  new platform. This accelerated the development process and provided for  the rapid migration and redesign of the new MBN digital properties.

mbn
the solution

The Voltron platform.

VOA wanted a new content management system that  provided structure and flexibility to all its properties to help support effective journalism. Mobomo applied our user-centric design process of discovery, ideation, design, and validation. Delivering a drag and drop content management system that increased publication efficiency while  providing customization of each new channel. Expanding the reading  experience with new technologies and visual design, which we validated through user testing.

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Drupal

Provides the key content management capabilities for authors and journalists. MBN can manage content centrally and have complete freedom and flexibility around where and how content is presented to users globally.

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ACQUIA cloud site factory

Serves as the multi-site platform to quickly build and create digital experiences globally while maintaining centralized platform governance, roles and permissions from a single user interface dashboard. Acquia Cloud Site Factory sits atop of the FEDRA

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ACQUIA lift content hub

Provides the Content Sharing Platform (CSP) to allow a single search interface across all five properties and enable content sharing across them. Content Hub breaks down the content silos and content duplication that existed across the USAGM networks a

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Kaltura

As the VCMS, Kaltura’s Video Platform-as-a-Service (VPaaS) , provides live and on-demand video capabilities with unparalleled flexibility, modularity, extendibility, and ease of integration. Kaltura is open source and provides open APIs for video inge

mbn
the results

Modernizing digital media delivery

Mobomo successfully launched the re-developed properties with the Voltron platform. The redesigned, next-generation sites are modern, user-friendly, and engaging. With similar content types and workflows, the process of migrating scripts to the new platform were simple and  executed quickly. The overarching goal of migrating all five properties by the end of this year will be met without any delays.

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Saving costs

The Mobomo team also redeveloped two high-performance mobile applications, Radio Sawa and Alhurra, for MBN available for iOS and Android. Designed to increase engagement and viewership with key audiences, Mobomo created an enhanced user experience in

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Autonomous management

Mobomo provided two mobile applications available in Arabic that allowed users to customize their profile and curate their app according to their listening and viewing preferences. Users are able to receive real-time push notifications of Radio Sawa and

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Best practices

MBN was also provided mobile application development best practices and recommendations in maintaining and keeping the applications up-to-date.

Mobomo successfully launched the re-developed properties with the Voltron platform. The redesigned, next-generation sites are modern, user-friendly, and engaging.

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