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Department of State case study

Advancing public diplomacy.

Through the Educational and Cultural Affairs (ECA) Division of the Department of State's Communications Across All Platforms (CAAPS) BPA, Mobomo supports end-to-end public affairs and strategic communications. We help ECA plan, produce, and deliver cohesive narratives across digital, social, print, and experiential channels, translating complex foreign policy initiatives into compelling, culturally relevant storytelling for domestic and international audiences.

Mobomo + Department of State

At a glance.

How Mobomo and the Department of State work together.
  • Supports the delivery of integrated public affairs and strategic communications
  • Provides end-to-end communications support across digital, social, print, web, creative, and experiential channels for domestic and international audiences
  • Translates foreign policy and cultural exchange initiatives into cohesive, audience-focused storytelling across platforms
  • Coordinates cross-office and cross-bureau communications activations, aligning messaging, creative, and execution
  • Manages ECA web and social media properties in alignment with Department of State branding, communications guidance, and federal digital standards
the challenge

Making public diplomacy resonate.

ECA needed to deliver timely, consistent, and compelling communications across a rapidly evolving media landscape. With diverse domestic and international audiences, multiple programs, and cross-bureau stakeholders, the challenge was not simply producing content, but coordinating strategy, messaging, and execution across platforms while maintaining alignment with Department of State guidance and foreign policy objectives.

the solution

Integrated communications in action.

Mobomo applied an integrated communications model that brings together strategy, storytelling, design, and execution. By aligning messaging across channels and coordinating closely with ECA offices and stakeholders, we helped transform complex public diplomacy initiatives into clear, engaging narratives that resonate with diverse audiences.

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Cohesive strategies in action

Developed and executed coordinated communications plans that align messaging, creative, and timing across digital, social, print, and experiential channels to support ECA programs and priorities.

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Multi-channel content and media execution

Produced and managed content across platforms, including web, social media, graphic design, photography, and video, enabling consistent storytelling and rapid response in a dynamic media environment.

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Cross-bureau coordination and activation

Led communications activations involving multiple offices and bureaus, ensuring alignment with Department of State guidance while supporting timely outreach, public affairs, and major initiatives.

the results

A unified communications model.

Through an integrated communications approach, Mobomo helped ECA strengthen how its programs and priorities are communicated across audiences and channels. By aligning strategy, content, and execution, ECA was better positioned to deliver timely, consistent messaging that supports public diplomacy objectives and adapts to a rapidly evolving media environment.

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Stronger message alignment

Improved consistency across communications by coordinating messaging, creative, and timing across offices, bureaus, and platforms.

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More effective engagement

Enabled clearer, more audience-focused storytelling that helps translate foreign policy and cultural exchange initiatives into accessible narratives.

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Scalable communication operations

Established a flexible, multi-channel communications model that supports ongoing programs, major activations, and emerging priorities.

Meaningful impact

Why it matters.

Effective public diplomacy depends on clear, consistent communication that can adapt to diverse audiences, cultural contexts, and rapidly changing information environments. By coordinating strategy, messaging, and execution, ECA is better positioned to engage audiences, clarify complex missions, and build trust in the programs and values it represents.

Reach audiences where they are

Integrated communications allow ECA to connect with diverse audiences using the platforms and formats they trust and engage with most.

Build clarity around complex missions

Clear, coordinated messaging helps make foreign policy and cultural exchange initiatives understandable and meaningful.

Strengthen trust through consistency

Consistent communications across channels reinforce credibility, accuracy, and alignment with Department of State guidance.

Through an integrated communications approach, Mobomo helped ECA strengthen how public diplomacy is planned, coordinated, and delivered. By aligning strategy, storytelling, and execution, ECA is better positioned to engage diverse audiences, communicate complex missions with clarity, and adapt to an evolving global media landscape.

Our impact

Here’s how we do it.

At the heart of Mobomo is IMPACT™, our proprietary Scaled Agile Framework for managing complex, large-scale software development. More than a framework, it’s how we turn collaboration into measurable change, ensuring alignment between mission objectives, emerging technologies, and agile processes. Through precise execution, teamwork, and an unyielding commitment to excellence, we deliver measurable outcomes, not just solutions.