We know that your website content is great and valuable but what use is that content if no one can find it? We have created this on-page SEO guide to ensure your newly published content is well optimized and visible in organic search listings.
- Keywords
Before we begin writing our content, we’ll want to determine a keyword focus for the copy. A great tool to help determine a keyword strategy is Google’s Keyword Planner. It provides data such as your monthly search volume as well as visibility into your competition. You can stay as broad as you would like with your search or you could narrow your search to include specific regions, cities, even languages.
- Copy
After we’ve established a priority keyword to target, we’ll want to weave it into the copy. It’s important to remember here that keywords should only be placed in the copy when it’s natural. Don’t stuff the page with keywords! It is important to write for the user first and search engines second.
There is not a magic number of times a keyword should be placed in a page but generally, it’s best to place it in the title or in an <h1> or <h2> tag. If it makes sense to put it in another place, great! But don’t go overboard.
- Images
Because we know you’re up to date on web design best practices, we know you’ll have beautiful images thoughtfully displayed throughout the page. These images can be optimized, too.
There are three key considerations when optimizing an image: size, title, and alt text.
- URL
Your new page or post is going to need a URL. There is a lot to consider here, but here are a few best practices:
”Awesome Blog Post” - /blog/awesome-blog-post/
- Cross Linking
Cross linking is a great way to increase user engagement and a search engine’s overall understanding of your website. Does your new page or post mention:
If so, link to them! Continuously serving up relevant content to the user is a great way to keep them engaged in the website. In fact, you might like this post on SEO for single page applications.
- MetaData
Metadata is data that helps to describe other data- simple right? Well metadata also helps search engines understand what a specific page is about, it is a piece of the SEO process.
If you follow these basic guidelines then you can sit back and watch the traffic roll in!