The movement has gone global, and has proven wildly successful for the ALS Association. From every corner of the world, people have been taking on the ice and water, and shelling out donations to the tune of $88.5 million (!!!) and counting. From young children to Bill Gates, to Kermit the Frog, and Sir Patrick Stewart, altruism has run high, with millions (over 1.9 million, to be exact) united in the fight against ALS.
Mobomo's ALS Ice Bucket Challenge
Mobomo was beyond excited to participate: thanks to our good friends at Altum for sending the challenge our way! Now we’re paying it forward, and challenging our friends at Chief. Ice, ice, baby!
For more information on the disease and the #ALSicebucketchallenge, visit here or here.
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