• Read more about Clutch Names Mobomo as Leading Website Design Company in D.C.

Yesterday, Clutch released a new report highlighting the best website design companies in the greater D.C. area and Mobomo made their list! Their research was based on a proven record of innovative web designs and client satisfaction. The research report takes into account novel industry data and verified client reviews to rank the top companies in the greater Washington area.

The companies listed in the report were ranked on their ‘ability to deliver’, part of Clutch’s proprietary research methodology. Factors such as client reviews, market presence, and clientele were examined prior to this report. The companies are mapped out in the ‘Leaders Matrix,’ and full profiles and client interviews are published with the research online.

Mobomo is proud to work with some of the best startups, most distinguished enterprises and prominent federal agencies in the U.S. market place. Some of our website design work that has been most notably recognized is NASA, USGS, The Knot and Real Time Cases.

About Clutch

Clutch is a business to business research firm located in Washington, D.C. They are best known for connecting agencies and software solution companies in order to enhance business goals across businesses. Their methodology is unique in the sense that they connect businesses based on consumer reviews, the type of services offered and the quality of work.

• Read more about Is Your Company Website Effective?

A website can wear multiple hats for a company it can be your brand, your online presence, your salesperson, the first impression with a user or a potential customer and much more. There is no doubt that your website can play various roles that’s why it’s important to understand if your company website is effective, and if not, maybe it’s time to redesign your website.

Here’s a checklist of items you should consider to find out if you are getting the most out of your website.

Define your website goal:

Let’s start by discussing the importance of a website goal. Website goals can be used to tell what’s working and what’s not working. Knowing what you want to achieve out of each page of your website can help you in determining quite a few things such as what content you should prioritize, what the best organizational structure for content, what call to action should be pushed to users, and the overall purpose of your website.

All of these questions, revolve around your website goals, so how do you discover your website goals? Start with organizational goals, your website serves as some benefit to your organization in some way- so list out the ways that your website benefits your organization. Some examples of organizational goals for a website are:

Define success:

What does success mean to your website? How do you define success? Whatever metric that may be, be sure to define it and know how you want to measure it. Is it the amount of queries that come to your homepage? Or a specific landing page?  Make sure you have some sort of goal that can be measured so that you can check on that goal over a certain period of time, this will tell you if the content and goals you have in place are working

Define your audience:

Who are you trying to reach and sell your product or service to?

Each person on your target demographic list has a pain point that keeps them up at night- the challenge is getting to know what those pain points are. Start with your previous clients, what were some challenges that they faced? Why did they choose your company over another? Understanding previous clients or customers can give insight into what your target user may be looking for- throughout this process always keep in mind, what drives your target audience?

Articulate to your target audience what benefit your product or service does for them. Which benefits of your product or service would be most valuable to your target audience?

Who does your audience trust? Whether it be a more visible brand, a celebrity, industry experts- the more connected your brand is with those influencers the more your audience trusts your brand which means the more credibility you will receive to build your own brand awareness.

Define your obstacles:

So what makes your web design plan a reality? Getting through those initial obstacles. Here are some examples of obstacles that you will need to overcome to get your website design complete:

Next Steps:

Now that you have a strategy in place, how are you going to implement this strategy to get the results that you are hoping for? If you realize that you are not getting the most out of your website, reach out to us, we love working with new people.

• Read more about How To Create A New Website: Part 2

In our last post on developing a new website, we went over some basic questions that your web and mobile development company should be asking before starting the process of your website redesign. Once those questions are answered your project manager has a better idea of your end goals and how you see the direction of the new site. So what’s next?

Identify:

Identify the key people who will be affected by the project. Start clarifying exactly who the project’s owner is. This may be an internal or external person of the client. Either way, it is essential to know who has the final say and what will be included in the project’s scope and what will not be included.

Once we establish who will be involved on the client side, we set up weekly meetings. During the meetings we set the agenda so that we are not wasting their time or ours. During the weekly meetings we review the ongoing project tasks and reprioritize items if necessary during this time.

Plan:

We start the process of creating a new website by scheduling a meeting with the web designers and developers. During this meeting we clearly communicate what the client expects and the end goals of the project, this makes it easier for us to decipher our weekly sprints. While keeping in mind user experience, visual design, and mobile first design we discuss action items such as mood board work sessions, style tiles, prototype application features, creating visual style guides, data visualization designs, and usability testing.

Build:

This is when we start building prototypes and mockups and establishing a basic application flow. During this process we are keeping constant communication with the client during the project life-cycle. Your website will not only be aligned with your business needs, but users will be able to find the information they need quickly and easily. We implement a responsive design at this point of the project cycle, this is vital because we are in the age of the mobile device, it is almost guaranteed that your website will be accessed from desktop, tablet, and smartphone. Your responsive site will provide the best user experience across devices – and it will be 508 compliant. Visit USA.gov or NASA.gov to see some of our work.

Risks:

Risk is the possibility of an event or condition that if it occurred, would have a negative impact on a project. After a project begins, events that are difficult to anticipate might create new risks. For example, unseasonably rainy weather might threaten the end date of a construction project. Planning for, identifying, and reducing risk at various times during a project can help you to keep the project on schedule and within budget.