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how-create-new-website-part-two

 

In our last post on developing a new website, we went over some basic questions that your web and mobile development company should be asking before starting the process of your website redesign. Once those questions are answered your project manager has a better idea of your end goals and how you see the direction of the new site. So what’s next?

 

Identify:

Identify the key people who will be affected by the project. Start clarifying exactly who the project’s owner is. This may be an internal or external person of the client. Either way, it is essential to know who has the final say and what will be included in the project’s scope and what will not be included.

Once we establish who will be involved on the client side, we set up weekly meetings. During the meetings we set the agenda so that we are not wasting their time or ours. During the weekly meetings we review the ongoing project tasks and reprioritize items if necessary during this time.

 

Plan:

We start the process of creating a new website by scheduling a meeting with the web designers and developers. During this meeting we clearly communicate what the client expects and the end goals of the project, this makes it easier for us to decipher our weekly sprints. While keeping in mind user experience, visual design, and mobile first design we discuss action items such as mood board work sessions, style tiles, prototype application features, creating visual style guides, data visualization designs, and usability testing.

 

Build:

This is when we start building prototypes and mockups and establishing a basic application flow. During this process we are keeping constant communication with the client during the project life-cycle. Your website will not only be aligned with your business needs, but users will be able to find the information they need quickly and easily. We implement a responsive design at this point of the project cycle, this is vital because we are in the age of the mobile device, it is almost guaranteed that your website will be accessed from desktop, tablet, and smartphone. Your responsive site will provide the best user experience across devices – and it will be 508 compliant. Visit USA.gov or NASA.gov to see some of our work.

 

Risks:

Risk is the possibility of an event or condition that if it occurred, would have a negative impact on a project. After a project begins, events that are difficult to anticipate might create new risks. For example, unseasonably rainy weather might threaten the end date of a construction project. Planning for, identifying, and reducing risk at various times during a project can help you to keep the project on schedule and within budget.

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A website redesign can be a big project, although it can seem like a daunting process, it does have many advantages that will help your business. After all, redesigning your website is a powerful thing you can do for your company, this is often times the first way users communicate with your company, by following best practices and using a strategic approach you can help your brand garner ROI as well as brand visibility.

We recently redesigned our own website Mobomo.com, but before starting the process we needed to discuss our end goals, what did we want our new site to accomplish. Here are some of the reasons that we decided to do a redesign:

  1. Improving functionality and usability: Although our last site provided functionality we wanted to take the design to the next level and by doing that it ultimately meant that our new website needed better functionality for users. Who doesn't want to drive more traffic to their website? We wanted to improve the user experience on our website and by this I mean we wanted our users to clearly be able to find what they were looking for with ease. If a user is not able to find something easily then more likely then not they will leave your site without thinking twice.
  2. Better visuals: I think imagery is everything. If done correctly, it is easy to tell a story by the power of a picture. While in our beginning phases of the redesign project, we agreed that we wanted fresh, up-to-date visuals as well as colors to compliment the site. We felt that we could tell a more powerful story by using more visuals and guide the user through a story. Changing your visuals is a good way to stay up-to-date with the website trends as well as provide a different look to the site so it doesn't feel stale.
  3. Rebranding: If your company has been going through a rebrand, it is important to keep your website up-to-date on the new change but I don’t just mean changing logos and colors, you will need to update the content on your site as well so that it is consistent in the branding process. We wanted fresh, new content;  it's always nice to do a pulse check on the content living on your website- is it old? Outdated? Is the user finding the content helpful to their end needs? You can still use the meat of the old content but spice it up and change the wording to ensure that it doesn't go stale.
  4. Mobile friendly: We were mobile friendly before however we wanted to make sure our redesign was easy to use on the mobile platform. Mobile has grown significantly over the past few years, so much so that mobile searches have surpassed desktop searches. I think I can speak to everyone here, we all need to do more than just keep up with the times, we need to be ready to make those changes to accommodate users no matter the platform they choose to use. Its important to make sure your website can be viewed on a wide variety of devices, including desktops, laptops, tablets, and smartphones. By incorporating a responsive web design, you’ll be assured of reaching a larger audience than you would with a website that’s not mobile-friendly. 

Conducting a redesign on your company website can be challenging, even though we felt like we were checking the boxes on our old design and felt that user experience was high, it felt outdated and it needed a makeover. The important aspect in redesign is taking the things that you were doing well on your old site and make them even better. You can always learn about what you did wrong in a redesign but what about what you did right?

 

 

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