• Read more about Our Journey to a New Brand

WHO WE ARE

Rebranding for any company is an evolution of itself. It can mean a new logo, name, symbol or design conformed into one new identity. Once known as two separate companies, Intridea and Mobomo officially became a single website & mobile application development company around 5 months ago. Instead of renaming the company we decided to keep the name Mobomo (we liked their name better)!

After the merger was finalized the next step was to develop a new identity for the our newly formed family, we had to figure out “who” we are as an agency. Luckily, we shared the same vision for “who” we wanted to be which made things fairly straightforward, but I know that this isn’t the case for all rebrands. WE are energetic, WE are agile, We ARE MOBOMO!

Any company whether they are rebranding or not should be eager for new changes and ideas that can further propel their brand which ultimately leads to success. A company that is stagnant or doesn't have the drive or push is destined to fail. A key to any rebranding process is taking all your learnings, both internally and externally, and applying them to your new identity. Along with applying your best practices learned through experiences it is important to listen, be open to all ideas and try new concepts, if not change will never occur thus a stagnant company is inevitable.  In this post I’d love to walk you through our REBRANDING process as well as our newest developments to our new brand that makes it what it is today.

OUR LOGO

A logo or icon represents a company's name, when someone sees that logo they immediately associate with a particular company or brand. As a newly formed identity, we decided a new logo was an immediate next step. After weeks of deliberation, our new company logo was decided on- the hummingbird. A hummingbird to us perfectly combines the energy we put into each project, with the gracefulness and agility that comes with a team who is able to rapidly shift to the needs of our clients.

The new Mobomo word mark, is a custom typeface that is strong and commands attention. Capable of standing out in an overly crowded space, and infinitely versatile, the Mobomo word mark stands as a strong foundation of who we are.

Finalizing THE BRAND

Selecting the right font can be detrimental to a new brand and as the first rule of thumb.. it should always compliment the new logo. For our primary font we chose FF Real for it’s simple and elegant, yet strong appearance that translates well across a variety of different mediums. Our secondary font choice is Source Sans Pro, which was selected because it compliments FF Real perfectly and is a great display font.

The color palette we decided on supports our core beliefs illuminating our agile and energetic spirit towards all of our work.

And no redesign is complete without iconography to help tell it’s story. We chose an icon library that works well both on and offline, it is one that’s simple in it’s level of detail but strong in it’s ability to be recognized.

Combine all of our efforts and you get our final product...!

By: Mike DelGuidice

• Read more about Tracking Your Brand With Summize

If you have a product in the technology sphere, chances are people are going to be talking about it on Twitter. Given the outspoken nature of most Twitter users, it’s probably a good idea to keep track of what people are saying about your company, product, or yourself. Luckily, Summize, a Twitter search engine, gives you the all tools you need to easily track any term you want to remember on Twitter.

It’s as Easy as One, Two. No Three Required

Just go to Summize and make a query for the brand or product you want to track, joining all of the possible spellings of that product with "OR"s (case does not matter, so MyProduct and myproduct are the same).

Now in the search results, all you have to do is click on the “Feed for this query” button and subscribe to it in your favorite RSS reader. You will automatically be updated any time anyone in the Twitterverse talks about your terms!

On the go? Summizer to the rescue!

Jon Maddox of Mustache, Inc. has created a great tool for iPhone users called Summizer. It lets you track terms via Summize with a simple interface and remembers your terms for your next visit. So if you are more likely to poke around on your iPhone than your RSS feeds, that may be a better solution for you.

Knowing what people are saying on Twitter is a valuable way to hear opinions of some of the tech world’s earliest adopters, and also gives you a chance to respond to criticisms and frustrations. Take the couple of minutes to set up your product’s feed and you will not regret it!