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In just a few weeks, our design team, led by Jurgen Altziebler, our Managing Director of UX, will descend upon Manhattan for three days of intelligent discourse on the future of web (and mobile) design at this year's highly anticipated Future of Web Design (FOWD) event.

We are sponsoring this remarkable event which brings over 500 talented designers together for intimate sessions on the most current topics in web design. Top industry experts will be flown in to lead two days of informative sessions in which attendees will learn about the future of everything from HTML5, CSS3, Compass, Sass, Mobile UX, iOS design, Haml, responsive web design, content management systems, branding, animations, and JavaScript, which will be followed by a day of in-depth workshops.

We're looking forward to connecting with other designers who are interested in the future of this industry and to supporting a future of good design. Be sure to say hello to our team who will be available all three days to share their knowledge and insight gained from designing web and mobile applications for lean startups, enterprise giants, and everyone in between. Follow us on Twitter for updates and announcements leading up to the event. We'll see you in the Future!

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This weekend we'll be supporting the innovation that happens when artists and technologists collide, through our sponsorship of Betascape 2011.

Last weekend, we sponsored and presented at MobileUXCamp in DC to discuss the ways in which mobile devices are reshaping our interactions with the web. This weekend we'll be in Baltimore, supporting the incredible work that happens when artists and technologists focus their combined talents.

Betascape is an annual event in Baltimore, aimed at involving designers and developers in ground-breaking work though informative sessions and interactive workshops. Participants come together in groups on the final day to explore the new ideas that emerged over the course of the weekend and create small projects that will be judged and awarded based on their level of innovation.

Betascape's theme and purpose is analogous with our method of design and development at Intridea. Our design process isn't detached from our development process; our designers don't work independently from our programmers. Rather, they work together closely from initial discovery to prototype to the finished product (and beyond).

Designers and developers at Intridea explore our client's needs together, and when the final design is approved and sent to our development team, the designers stay involved throughout the process to ensure that the UI/UX adapts to any architectural changes that are made during the development process. This ensures that when a product is complete the application is both aesthetically and structurally optimal.

We understand the value of the relationship between artist and technologist and we're looking forward to talking about our process at this weekend's neoteric event. Join us in the Interactive Lounge to talk shop or even just to say hello and grab some fancy die cut stickers! If you won't be at the event, be sure to follow us on Twitter for live coverage of the happenings over the weekend.

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Thursday night you'll find Intridea at the annual Social Matchbox Startup Launch Event. We're joining an impressive lineup of companies to support this grand event put on by DC-area Startup Founders, Investors and Leaders that helps startups gain exposure by providing access to prominent journalists and investors while providing a competitive launch platform.

Thursday evening at 6pm we'll be at the US Navy Memorial Heritage Center to observe the startup presentations and offer our expertise to fledgling entrepreneurs. Intridea's Senior Partner and Co-Founder, David Naffis, will be available to answer questions, give advice and talk about Intridea's own successful launch strategy. If you plan to attend the event, be sure to stop by our table to say hello! We look forward to talking with you about web development, design, entrepreneurship, startups, and Ruby on Rails.

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Last month Intridea sponsored RailsCamp New England - a Rails retreat in the western mountains of Maine. Adam and I attended the event for the second time (this was the fourth U.S. Rails Camp, and the second one in Maine) along with 38 other Ruby and Rails developers. On a rainy Friday evening we all settled in the cozy Maine house for a long weekend of geekery.

Ben Askins started the RailsCamp movement in Australia in 2007 and with the help of Pat Allan's enthusiasm, RailsCamp took off! In 2009 Pat and Brian Cardarella worked together to bring the tradition to the New England area. In the last five years RailsCamps have been organized throughout much of Europe, the UK, Australia and the eastern side of the U.S.

The spirit of RailsCamp is simple - bring Rails devs to the backcountry, isolate them in a house for a long weekend, and watch what happens. There is a local network for sharing resources, and a local server with a mirror of RubyGems. If the idea of limited access to the internet and modern amenities causes you alarm, do not fear - it's not a Luddite conversion retreat. Though the setup seems primitive it is actually quite intimate and inspiring. The isolation removes most non-programming-related distractions, and the relaxed environment is conducive to epically long hack sessions. So what does happen when you throw 40 programmers in a house together without internet?

We hack. We collaborate on projects. We share information and tools. We get feedback on our code. The veterans share the experience they've gained from decades of programming. The shy ones hack in quiet corners and observe and absorb the information that's being shared. We share meals, enjoy evening beverages together, fight for our lives in fireside games of Werewolf, swim under a sea of stars in a cool lake, and flex our gamer cred in fast-paced rounds of Urban Terror.

This year we even produced something other than code! Pascal Rettig brought along a Thing-O-Matic, a personal fabrication machine, which we used to make 3D plastic RailsCamp logos. As we all geeked out over this I marveled at how the reaction to creating a tangible item was as thrilling for us as creating applications. I thought more deeply about the similarities between manufacturing and programming, so look for that post in the near future!

As the Rails community continues to expand and evolve rapidly, its conferences have become increasingly monolithic. While the larger conferences still have a tremendous amount of value, it's nice to have events like RailsCamp, where there still exists a profound intimacy among coders. For a passionate Rubyist it doesn't get much better than a laptop, a local gem repository, good food, games, and a cabin in the woods with a group of other passionate Rubyists. It's the stuff geek summers are made of. You can view additional photos on our Flickr page!

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This year we're proud to be a Platinum Sponsor of Mobile UX Camp DC, a mobile technology themed BarCamp. The event is supported by other leading technology companies and will be attended by mobile application developers, content writers and marketers, and others that want to gain an understanding of entrepreneurship and innovation in the mobile space.

Intridea has been developing elegant mobile solutions for high-profile companies like Mashable, Oracle and Mitsubishi for the last several years. We work closely with clients to create meaningful, intuitive, and seamless experiences for their mobile users. We have gained insight and experience into the cutthroat world of mobile development. That's why our UX/UI and Mobile Engineering teams will be at Mobile UX Camp this year to participate in the event and share their experience.

Mobile UX Camp is sold out, but you can still sponsor the event (or get added to the waitlist). If you're already attending the event, be sure to swing by the Intridea Room to say hello throughout the day. You won't want to miss our 45 minute presentation starting at 3:00pm:

You got Mobile in My Desktop: How Mobile Devices are Changing our Interactions With the Web

Modern mobile devices (smartphones and tablets of course) have been teaching users new ways of interacting with data. For the first time since the introduction of the point and click interface 30 years ago, users are interacting with a computer in a brand new way. The mouse is becoming an artifact, and so its usage patterns are going the way of the dodo and the light pen. Hear about how the computer in your pocket is informing the computer on your desk, and why the days of designing for one or the other are rapidly coming to a close.

From our open source development, speaking at conferences, teaching classes, and sponsoring local and national user groups and tech conferences, we are always looking for ways to support the community that we live, work and play in. We're excited to be at Mobile UX Camp this year to interact with the mobile community as they explore new ways to push the mobile space forward.

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Ruby Midwest is an upcoming two-day, single track regional Ruby conference taking place in Kansas City on July 16 and 17. Today they announced their speaker list (including our own Michael Bleigh, a Kansas City native) and we’re happy to blog about our involvement with the conference. Intridea is sponsoring OMGWTFBBQ, a dinner at the conference hotel with Kansas City barbecue open to all attendees after the first day of the conference.

Catering will be provided by Fiorella’s Jack Stack Barbecue (it’s delicious, trust us). So if you’re heading to the conference (with keynotes by Yehuda Katz of Engine Yard and Chris Wanstrath of GitHub) and you want to take a few hours, enjoy the best food Kansas City has to offer and socialize with your fellow Midwest Rubyists, RSVP for OMGWTFBBQ today!

More details will be announced as the conference draws near, but we’re looking forward to helping make Ruby Midwest’s first year a runaway success as a regional conference. See you in Kansas City!

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