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Rails. No, really.

The future of web and mobile design is in Rails, Sinatra, Django, and other RESTful web frameworks that can be used to leverage design power across multiple platforms, making it easier and faster (translate: more economical) to design for web, mobile and desktop.

Our UI/UX team was stationed up in NYC for the Future of Web Design conference last week and we were able to chat with some really awesome folks who had innovative and inspiring ideas about web design.

The atmosphere of FOWD was energetic and there were a lot familiar buzzwords being tossed around; “Mobile”, “responsive”, and “HTML5”, were the most prominent. I did hear two presenters (Steve Fisher and Josh Clark) talk briefly about content manipulation and APIs, but I was surprised I didn’t hear more on this topic.

When I took time before FOWD to consider what my own vision of the future of web (and mobile) design was I immediately thought of Rails and other RESTful APIs. In fact, the future of design is tied closely with the future of web development. More and more companies are demanding robust, scalable web applications that have the functionality to manipulate and generate content. And they don’t need just one application, they need several: a desktop app, a web app, an Android app, an iOS app, etc. And yes, they want those applications to be aesthetic and intuitive, but gone are the days when a business needs just a static, well-designed page to reach and engage their audience.

Using a RESTful API for design makes perfect sense. Let’s manipulate data in one defined way, but allow that action to take place over any platform. Obviously an HTML view is not always going to be the perfect experience for every platform, but in using a RESTful API all you have to care about is a connection to transfer data. You can swap out the HTML views for a native iOS or Android interface, and then you just have to think about the data transfer.

And isn’t that what we need with any application that deals with time-sensitive content? New York Times is on board with this idea (developer.nytimes.com), as is Facebook (open graph). As web designers we need to think about how to build our own APIs for our applications so we can more easily and more fluidly design corresponding mobile (and desktop, etc) applications.

But how does Rails play into this? Most people think of Rails as just a means for developing web applications; but what about that RESTful architecture that it’s built on top of? It’s perfect for extending mobile apps as well. You can easily use Rails as an underlying method for serving up CSS and styles for multiple platforms. Why not let Rails be the foundation for web and mobile design? When it comes down to it, Rails is an API right out of the box. You just need to style it as one.

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November is shaping up to be one of our busiest months for events. This week our design team is in NYC for The Future of Web Design; Ted O'Meara will be in Baltimore next weekend to support Education Hack Day; Michael Bleigh just landed in NYC after presenting at Ruby Midwest, and he, along with all the Senior Partners, will be jetting off to China in two days to meet the Intridea East team in Shanghai for RubyConfChina and then to HangZhou to attend the first Intridea East retreat.

We're sponsoring RubyConfChina for the second year, and it's sure to be a great event; Matz, the "father of Ruby" will be in attendance, among 500 other developers and Ruby enthusiasts from China and beyond. Michael will be presenting a new talk:

Crushing Complacency: Reinvention and Software Development:

When developing software it's easy to allow yourself to become stagnant. Too easily we stop learning, stop revolutionizing, stop questioning because what we have is "good enough." Learn why and how a philosophy of constant competition -- with yourself -- can make you a better developer building better software. With examples from open source, polyglot programming, business, and life, this session will delve into how to keep yourself scrappy, young, and eternally hungry for better.

Michael's talk will take place directly after Matz's opening keynote. Later in the afternoon, Ping (Partner and Director of Asian Operations at Intridea) and Daniel (a Senior Engineer at Intridea living in Shanghai) are presenting "OSS and Startups" to the RubyConfChina attendees. Their talk will focus on tackling the challenges of profit through an OSS business model.

Be sure to check back next week for photos from RubyConfChina, the retreat, and presentation notes from Michael! And make sure you're following us on Twitter - it's a great way to get current information about open positions, open source announcements, event sponsorships, presentation materials, and more.

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In just a few weeks, our design team, led by Jurgen Altziebler, our Managing Director of UX, will descend upon Manhattan for three days of intelligent discourse on the future of web (and mobile) design at this year's highly anticipated Future of Web Design (FOWD) event.

We are sponsoring this remarkable event which brings over 500 talented designers together for intimate sessions on the most current topics in web design. Top industry experts will be flown in to lead two days of informative sessions in which attendees will learn about the future of everything from HTML5, CSS3, Compass, Sass, Mobile UX, iOS design, Haml, responsive web design, content management systems, branding, animations, and JavaScript, which will be followed by a day of in-depth workshops.

We're looking forward to connecting with other designers who are interested in the future of this industry and to supporting a future of good design. Be sure to say hello to our team who will be available all three days to share their knowledge and insight gained from designing web and mobile applications for lean startups, enterprise giants, and everyone in between. Follow us on Twitter for updates and announcements leading up to the event. We'll see you in the Future!

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