• Read more about Mobomo's RaceMate iPhone App for the 35th Annual Marine Corps Marathon

For those of you who enjoy marathon races, the Marine Corps Marathon (MCM) is one of the largest in the world. It is the eighth-largest in the world, fourth-largest in the U.S., and the largest such race with no prize money -- hence it's nickname, The People's Marathon. Past races have had participants from as many as 50 countries. At a course length of just over 26 miles, there's a lot for runners to prepare for and onlookers to track. Mobomo's new, first of its kind RaceMate(tm) mobile app is exactly what you need to enhance the MCM race-day experience. The app is available for the iPhone, iPod Touch,  iPad, and Android Phone.

RaceMate is packed with features, including a countdown timer, a course map, pre-viz animation, a pace calculator and more. The embedded marathon map not only shows landmarks such as aid stations, water & food spots and mile markers but actual GPS-based locations of race participants. Track your favorite runner in real-time.

Can't make it to the race? With an expected 30K runners and many more spectators, not everyone can or wants to be present. The Location-Based Services (LBS) mobile technology used in the RaceMate app means that you can cheer on and track your favorite runner on race day without being present. Both runners and spectators will need their smartphones; however, market research suggests nearly 85% of runners own a smart phone and that almost half of race participants will carry a smartphone will carry a smartphone during the marathon (MCM press release).

More info: The 35th Annual MCM takes place on Oct 31st, 2010, in Arlington, VA. The Marathon Tour starts Oct 20th and passes through several American cities on the way to Arlington. An associated free two-day Health and Fitness Expo starts Oct 29th and includes a Speaker Series as well as over 200 exhibitors. The marathon race itself is open to runners aged 14 and up. For more details, visit the following links:

• Marine Corps Marathon -- Official site. Will provide race split times and finisher data.
• Wikipedia -- MCM profile.
• Mobomo RaceMate mobile app for the iPhone. Only $1.99

The Android edition of RaceMate is now available at your favorite Android app marketplace.

Upcoming, Spring 2011: editions for other races in Los Angeles, London and Boston.

Need advice on how your business can leverage the mobile platform? Feel free to contact us to discuss your app idea or mobile campaign needs.

• Read more about Mobomo's Leadership and Values: Entrepreneurial Core Values iPhone App

The Leadership and Values iPhone app, created by Mobomo for Concordia University, helps you determine what your core values are, discover what makes a leader. Do you have the core values and skills of a leader?

Leadership and Values offers a fun game-style interface as well as visual help screens to help you navigate your way through the app. Choose from the stack of 52 cards listing possible core values and drag each card into one of three columns: "Definite core value", "Maybe core value", and "Not core value." After you've grouped all 52 cards into the three columns, you can browse each stack to verify your choices or move them to another stack.

The next step is to select your top 5 core values. Edit your Top 5 stack until your satisfied. The Leadership and Values app then displays a beautiful screen quoting one famous or semi-famous person for each of the five core values that you selected.

This iPhone app is designed to promote core leadership values and enable students, teachers, and alumni to interactively discover their top leadership values. Using a fun step-by-step process, the user is educated on Concordia’s core leadership values, and is ultimately presented with a personalized result. This project demonstrates how Mobomo can create engaging mobile applications to educate individuals. Similar interfaces can be developed, for example, for FTC consumers to learn “how to” file a complaint or order a truly free credit report.

Get the Leadership and Values iPhone app free from iTunes or the Apple App Store now.

Need advice on a mobile app for your business? Just want to know how you can leverage the mobile platform in general? Feel free to contact us to discuss your app idea or mobile campaign needs.

• Read more about Mobomo's QuickQ Music Player iPhone App

QuickQ, created by Mobomo for JARS Management, LLC. QuickQ gives you an alternative music player to manage the iPod on your iPhone or iPod Touch. Access your music without leaving the QuickQ. Build your own lists, see your playlist duration, and and re-order tracks visually on the fly by dragging a song to the top of the list.

QuickQ's unique selling proposition? Temporary music lists for those times you're waiting in airports, in line somewhere, impromptu parties or a quick playlist to help you get to sleep. QuickQ achieves this by letting music items disappear from your playlist as they finish playing.

Get QuickQ now from iTunes for only $0.99, and use the attractive help screen, with overlaid notations, to get up to speed with on your temporary playlists.

Need advice on a mobile app for your business? Just want to know how you can leverage the mobile platform in general? Feel free to contact us to discuss your app idea or mobile campaign needs.

• Read more about Mobomo DomainStorm Domain Name Brainstorming iPhone App

Thinking of building a website and still looking for that special domain but you're not near your computer? Don't let that domain name get away from you. The DomainStorm iPhone app, created by Mobomo for Network Solutions, gives you the tools to search or brainstorm for domain names, check their availability and then register them -- all from the convenience of your iPhone, from wherever you have a WiFi or 3G connection.

Search

Search for a domain name and automatically see availability for various popular TLDs (Top Level Domains) including .com, .net, .org and more. (Search results appear after every character typed, provided you stop typing.) If a domain is free, Network Solutions' registration price is listed beside it. Otherwise, it'll be marked as "Taken."

Whois

If a domain you're searching for is already registered, use the built-in "whois" feature to get information on the registrant, in case you want to dig further on the listed registry and make the owner an offer.

Brainstorm

Is your first choice of domain name taken? Why not get creative and use the Brainstorm feature?  Enter a keyword or two, spin the wheel or shake your phone, and you'll get a random combination of related domain names. Want more flexibility? Specify advanced options including hyphenation, geography, digits, misspellings and more. From the results list, you can also retrieve a list of expired domains, premium domains, and more.

Shopping Cart

Found the domain you want? Pop it in the shopping cart and keep looking. When you're ready, make your domain purchases directly from your iPhone. The sliding scale lets you specify registration durations of 1, 2, 3 and 5 years. Pay by credit card by logging in to your Network Solutions account, or create an account. Not comfortable with paying from the app? Use the "call" feature to call Network Solutions on your phone and make your purchase that way.

Other Features

Want to check on a previous domain search? Use the Search History feature. Need some help? Use the help screen or email, send feedback or call Network Solutions directly from your iPhone.

Get Network Solutions' DomainStorm app free from iTunes or the Apple App Store now.

Need advice on a mobile app for your business? Just want to know how you can leverage the mobile platform in general? Feel free to contact us to discuss your app idea or mobile campaign needs.

• Read more about Car Finder 2.0 Now Available for iPhone

If you have both a car and an iPhone, then you might be as excited as we are that Car Finder 2.0 is now available in the App Store! Car Finder 2.0 is chock-full of additional features and makes finding your car easier and more accurate than ever. One of the best new features of Car Finder 2.0 is Parking Meter Notification. When you mark the location of your car, you have the choice of setting a time for when your parking meter will expire and then be alerted when your parking meter is about to run out. Also, if you don't want to use the augmented reality view to find your car, there's now an option to just view your car on a regular map.

 

For those of you who haven't heard of Car Finder, it is a super smart mobile app that uses augmented reality to help you find where you parked your car. Car Finder has been featured in many publications such as, Gizmodo, Consumer Reports, Wired Magazine, Cult of Mac, and the The Unofficial Apple Weblog. Just last week, Consumer Reports named Car Finder one of the must have smart phone applications for smart drivers.

 

Car Finder relies on the GPS and compass in your iPhone to accurately mark the location of your vehicle. You can see the accuracy of your GPS signal in real time and you will be alerted when you are trying to set the location of your car when the accuracy is not optimal. We use augmented reality to overlay real-time information about where your car is parked while you look at the world around you with your iPhone.

Car Finder 2.0 is available now in the App Store for $0.99. Car Finder was built by the talented mobile dev team at Intridea. Intridea offers services for application development on all major mobile platforms, including iPhone, IPad, Android, BlackBerry, and webOS. If you need your mobile idea brought to life, contact us for a quote.

• Read more about Stop The Hate: Obj-C Deserves Your Love

My first foray into Objective-C was, for lack of a better description, a sink-or-swim situation. I was working for a previous employer and our lead iPhone developer had just been laid off; my old boss was in my office the next day asking me how quickly I could "get up to speed". "You know Ruby", he said, "How difficult could it be?" It was time to get some books.

The first point I would like to raise is that Objective-C, while itself quite elegant (at least in comparison to its namesake), is fairly useless on the Mac platform without the Cocoa framework. And it is this framework that I think a lot of Rubyists get hung up on. The other big sticking point is manual memory management through the use of retain and release.

Cocoa's roots start all the way back in the 1980s with the NeXTSTEP operating system which tagged along with Steve Jobs when he was tapped to lead Apple again in 1996. This is why Cocoa's core classes, such as NSArray and NSString, all begin with 'NS'. The naming scheme is a holdover from that earlier OS and while those two extra characters may not seem like much hassle, to a Rubyist they represent an unnecessary burden of verbosity. In addition, Cocoa makes extensive use of the delegate pattern, something that is rarely seen or needed in Ruby and can make it difficult to trace an execution path for those unfamiliar with the concept. One of the limitations of Objective-C, the inability to create difficulty in creating a function with a variable length argument list, is commonly resolved through the use of the poorly named hash userInfo, which frequently appears in method definitions without any connotation as to its purpose. And lest we forget those wonderfully verbose method names, I think even the most die-hard and grizzled veteran of Objective-C would agree that NSString's stringByReplacingOccurrencesOfString, could have been better-named.

Rubyists are proud of that fact that they don't have to worry about memory management. The more knowledgeable Rubyists could tell you that the garbage collector, or GC, works by continually scanning objects in memory once a process has accumulated eight megabytes worth, checking to see if there are any pointers to those objects and then releasing them back to the OS if they do not. But most Rubyists would refuse to venture any farther down that dark path of memory management out of a simple need to retain their sanity. Indeed, for a good few weeks I struggled with this concept until my fellow iPhone student Paul Barry introduced me to a book that would change my outlook. Titled "Learn Objective-C on the Mac", it proved to be a treasure trove of information on object allocation. Specifically, chapter nine, which dealt with memory management, made it crystal clear what was going on underneath the hood when an object was created, and thus retained, and when it was released. The concept itself is simple: retaining an object increases its "retain count" by one; releasing it reduces that count; and when it reaches zero that space in memory is released back to the OS. Immediately the seemingly-random crashes my applications faced were decipherable and easily fixed while my hostility to Objective-C and the Cocoa framework melted away.

As Rubyists, we tend to value the simple over the complex and prefer not to sweat the small stuff. Yet on a whole we also desire learning new concepts and many of us can attest to that being the driving factor behind leaving a former language of choice behind. On occasion, such as with Objective-C and Cocoa, our preference for simplicity and our desire to learn collide, head-on. But rather than tweet about how ugly Cocoa looks or how memory management in Objective-C is beneath you, I challenge you to dive further. After all, Ruby itself is built on Objective-C's forebear, C, and no programmer has walked away worse for wear after peeking under the hood. Learning Objective-C not only opens up the world of iOS application development but also makes us better Rubyists.

• Read more about Why Apple's New FaceTime Video Chat is Game-Changing

Apple, Inc., loves to be a game-changer, and the new Apple iPhone 4, announced yesterday, will be one both for some of the hardware aspects as well as for the video chatting feature, FaceTime. In fact, FaceTime might have even more of a social impact than people realize, given that it's intended to be an an open standard. This is a brilliant move by Apple. Why? Well first let's look at the current situation.

Current Usage Situation

When the 4th-generation iPhone becomes available in the first round of countries on Jun 24th (preorders online in those countries starting Jun 15th), FaceTime will work only over WiFi, between two 4th-gen iPhones, only. There are consumers who will get the iPhone 4 for that reason alone. That's a very limited usage scenario and not necessarily enough to win over sales of iPhone 4.

What's Coming

However, there are some other parameters to the usage equation that are not yet taken into account.

1. Cellular networks: Availability over 3G or higher cellular networks. FaceTime over 3G has already been promised by Apple. I honestly don't care about this given AT&T's change in data plan pricing. So unless Apple gives AT&T a stern talking to about the data plans, or gives other U.S. carriers the iPhone, I don't see this as a big deal.
2. Other phones: Usage over any other handset makers' smartphones that are capable of replicating a similar experience.
3. Other mobile devices: Usage over any other mobile device with a front-facing camera, such as an iPad of the future, say in early 2011.

Apple is great a creating market demand where it didn't even exist. Look at the iPod. Did we need iPods, given there were other mobile audio players? Of course we didn't. But they created what became a classic consumer electronics device, and the technology behind the iPod seems to have helped fuel the development on the iPhone/ iPod Touch and iPad mobile devices.

History of Video Calling

FaceTime is not hardware, of course, but video calling has been something that at least North Americans have been promised for decades, and which seems to have stayed in the realm of science fiction, at least for the masses. Until now. We really do need one calling protocol to make it work, with the least technical difficulties, and by being first, Apple has the advantage.

Okay, Apple's not first with video calling. A number of VoIP desktop applications -- e.g., Skype -- have had it for several years now. Also, video calling has been available for conferencing systems -- but such systems are costly and definitely not for the mass market. Apple's not even first with video on calling on smartphones, since a couple of devices were announced within the past few weeks. However, Apple will be perceived as first because of the open standard offering.

Mass Market Video Calling

I have no doubt that Apple can get most or all of the big players such as Microsoft and Google on board to support the FaceTime standard, and in doing so, they stand to further the company's brand. Even if they don't immediately convert non-Apple device FaceTime users to hardware purchasers. How could they get them to convert? By offering additional FaceTime features available only on the iPhone. By offering enterprise integration for FaceTime on the iPad (a future model, with a front-facing camera). By constantly reminding non-Apple app developers and users that 3rd-party apps get access to FaceTime features only with the Apple iPhone SDK.

However, Apple creates the market demand for FaceTime, I'm very certain they'll do it, and video calling will likely be integrated into iPhone OS apps very quickly. Imagine gaming, social network, healthcare, distance education, tech support, service calls and many other niches having next-generation mobile apps with video calling integrated. Even social interaction will be forever changed. (For example, imagine families spread across the globe who will now be able to see each other during those long periods when they cannot meet in person.)

If Apple can convince the right players to join in, FaceTime is going to have a huge impact on mobile application usage and on the way humans interact.

Want to discuss a mobile app with video calling features for your business or projects? Feel free to contact us to discuss your app or mobile campaign needs.

• Read more about WWDC 2010 Keynote & iPhone 4 Details

The Keynote given by Steve Jobs was set to start at 10:00am PST. I decided to arrive a little early and get there around 7:30am, thinking that being nearly three hours early would yield me some great seats. I guess I underestimated just how many people would be getting there even earlier to see Steve Jobs unveil the new iPhone and announce other goodies that have been rumored. When I arrived at Moscone West, the line was wrapped all the way around the building. There were probably close to over a thousand people already in line that had the good sense to arrive even earlier than I did.

This was my first time attending WWDC and also my first time being in the presence of Steve Jobs. As the line started moving and I finally got inside the Moscone Center, I noticed all of the banners showcasing the new features of iOS 4.0, like multi-tasking and folders. I was most excited to hear all the juicy details about the new iPhone, which Gizmodo famously showed off to us a few months earlier. There were speculations about announcements of other items like iTunes.com, a new Mac Pro, a new Apple TV, and upgraded Mac Minis. Sadly, there was nothing new mentioned that wasn't for iPhone or iPad.

In the room where the Keynote was held, we all sat in chairs, iPads out, waiting with great anticipation for Steve Jobs to show up. When Steve finally appeared on stage we all cheered in a rush of excitement. After welcoming everybody to WWDC, he proceeded to recap on the launch of iPad and showed us a nice clip of the International launch. Then he announced some great new things, which are recapped below.

One of the first new items that he announced was notes for iBooks. You can now add notes within anything you're reading in the iBooks application. Also, something that almost everyone wanted was the ability to view PDFs in iBooks. Steve showed off a demo of both of these features and they looked great. This update will be available later on this month.

After a presentation from Netflix, who announced Netflix for iPhone, and Zynga, who announced Farmville for iPhone, Steve went on to talk about the current smartphone market share. Nielson released a new study and found that the iPhone is still leading with 35% and Android is trailing with only 9%. Steve also showed off some stats revealing that iPhone is also number one in mobile browser usage with 58.2% and Android at 22.7%. He went on to talk about how Apple re-invented the phone in 2007, and referenced a quote he made that year: "in 2010 we're going to take the biggest leap since the original iPhone." And with that opening, Steve announced iPhone 4 with over 100 new features. Obviously referencing the Gizmodo leak, Steve said, "I don't know if you've ever seen this", which elicited huge cheers from the audience.

The new iPhone is definitely gorgeous. It's glass on the front and back, and steel around the sides. It's a nice departure from the older designs while still being something that feels like it should be called an iPhone. iPhone 4 is also very thin, exactly 24% thinner when compared to the iPhone 3GS. It also has the front-facing camera. Steve claims it's the thinnest smartphone on the planet with a thickness of 9.3mm. When Gizmodo got their hands on the prototype iPhone there was a lot of talk about the seams along the side of the device. People argued that this wasn't really something Apple would do. Steve went on to explain that these seams or lines around the steel band are actually part of the antenna system, which should hopefully help us out with our reception.

The next item that they announced was the Retina display. They've increased the pixel density in this new display by four times. The new display has 326 pixels per inch, which is the highest pixel density of any phone on the market. Steve then showed off comparisons between the traditional display on the iPhone and the new Retina display. It's so clear that you basically cannot see any pixels at all. The specs on the new display is an 800:1 contrast ratio (4x better than the 3GS) and a 960x640 display using IPS technology.

iPhone 4 also has a new A4 chip, designed by their own team. They've also increased the size of the battery and are now using a Micro SIM versus a traditional SIM. There is up to 32GB of storage, quad-band HSDPA, dual mic noise suppression, and 802.11n WiFi. With the A4 chip and the bigger battery, battery life has definitely increased. Also announced was a new gyroscope, which is being added to iPhone 4. It's a 3-axis gyro which should give game developers much more accuracy when dealing with motion. This will translate into much more immersive and realistic game controls when combined with the existing accelerometer and compass.

Another big announcement was that iPhone OS has been renamed to iOS. After proceeding to going through most of the new iOS changes that we all knew about, Steve announced that iBooks would be coming to the iPhone along with the PDF and notes support that was announced for the iPad earlier. Along with this, iPhone users get the iBook Store. It was great to hear that we can download the same books to all of our devices for no extra charge. A great new feature as well is that iBooks automatically syncs your place, bookmarks, and notes.

After going through some iAd examples, Steve did his famous One more thing.... In 2007, when they launched the iPhone, Steve called Jonathan Ive to demonstrate the phone. This time, Steve did the exact same thing but demonstrated a video call. It worked great on stage and everybody was excited to see it in action. You can switch from the front to the back camera by just pressing one button. The feature is called FaceTime and you can only use it on WiFi when you and the party you're calling are both on iPhone 4. There is no setup needed. We were then presented with a commercial exemplifying how people would use FaceTime. The whole crowd nearly choked up when they saw the two people speaking in sign language on the phone.

Steve mentioned that there would be two colors, white and black. The pricing will be $199 for 16GB and $299 for 32GB. AT&T is allowing upgrade eligibility up to 6 months early. iPhone 4 will be released in the US, France, Germany, UK, and Japan on June 24. We then saw a video about how the iPhone 4 was made with commentary from the usual guys at Apple. After this, Steve thanked everybody who made this possible and ended the Keynote.

I thought I'd be disappointed that nothing else was announced, but I wasn't. There were no other hardware upgrades, cloud-based iTunes, no new Apple TV, etc. Clearly, iPhone and iOS was the focus of this year's WWDC and Apple seems to have done an amazing job the new iPhone. I'm excited to see how FaceTime ends up changing the way the world communicates with their mobile phones. People will say that this has been around for a while, but Apple is going to be putting it in the hands of millions and making it easy enough for anybody to use. Overall, I had a great time at my first WWDC Keynote. Hopefully, I'll be able to come see Steve speak again and announce a new product in only a way that he can.

• Read more about ABCs of Apple iPhone 4 and iOS 4: 25 Details and Features

If you've been off the planet for the past month or so, you can be forgiven for not knowing there's a new iPhone, and much of its feature set was confirmed today by Apple CEO Steve Jobs in his keynote address for WWDC in San Francisco. This 4th-generation iPhone is packed with new features -- some of them catching up to competing phones, some surpassing competitors. Here's a  quick list of what's new, hopefully ending much of the speculation that's been going on.

1. Availability: The release plan seems a little different than for the iPad, with five countries given first crack: US, UK, France, Germany and Japan being allowed online pre-orders on Jun 15th, and availability on Jun 24th online, at Apple and AT&T retail stores, and Best Buy and Wal-Mart. The rest of the release plan calls for 24 more countries in August, after the first five, then the remaining countries for a total of 88. According to the press release, the phone will be available in numerous countries by the end of July, including: Australia, Austria, Belgium, Canada, Denmark, Finland, Hong Kong, Ireland, Italy, Luxembourg, Netherlands, Norway, New Zealand, Singapore, South Korea, Spain, Sweden and Switzerland.
2. Battery: Larger battery, 40% more talk time. Specifically, 7 hours talk time on 3G; 10 hrs Web browsing on WiFi and 6 on 3G; 10 hrs of video playback; 40 hours of audio playback. Standby mode: 300 hours (nearly two weeks).
3. Bing search. While Google is still the default search engine for mobile Safari, the new iOS allows for you to switch over to Bing if you want.
4. Cameras: 5MP camera with 5x digital zoom and LED flash for low light conditions. Front-facing and rear-facing cameras.
5. Color: Black and white models.
6. Developer support: Over 1500 new APIs for developers to access 100 new features.
7. Display. The predictions were right: the iPhone 4 has 4x the pixels, for a whopping 960x640 screen resolution, at 326 ppi (pixels per inch). The new "Retina" display gives it a much higher contrast than 3GS -- apparently 800:1 contrast ratio, giving it an almost paper-like quality for display text. (Print magazines often have a resolution of 300 or 600 dpi -- dots per inch.) The 3.5 inch screen has a resolution that is almost 80% the size of the iPad.
8. Email, enhanced: Unified email inbox. Attachment support.
9. Form factor: It has a more squared-off form factor than before -- but you probably knew that from all the photos of "leaked" prototypes. It's supposedly 24% thinner than before and claims to be the thinnest (9.3 mm) smartphone on the planet. Overall, it's 4.5 inches tall, 2.31 inches, and just under 5 ounces. Unfortunately, the new form factor means the iPhone 4 has to have a new dock. The iPhone 4's alloyed metal rim is not only strong (5x stronger than steel), it acts as the the phone's antennae (plural), to improve reception.
10. Gyroscope. The iPhone 4 has a 3-axis gyroscope that can more accurately detect phone motion in 6 axes -- a plus for video gaming.
11. iAd ad network. Apple says that they have advertising commitments through their new iAd ad network for $60M in 2010 alone. Steve Jobs claimed this morning that iAds will steal 48% of the mobile advertising market.
12. iBooks. iPhone will get its own iBooks, which will allow for bookmarks and user sticky notes to be added to digital books.
13. iOS iPhone OS. Despite some talk about the name "iOS" being owned by Cisco, iOS is what iPhone OS 4.0 is being called. It'll be available for download on older 3G and 3GS phones on Jun 21st, and (probably) preloaded onto iPhone 4. (However, some new OS 4 features will not be available for 3G phones.) The iPad will get an upgrade this fall.
14. Keyboard support, Bluetooth. Just as with the iPad, the iPhone 4 will allow you to add a Bluetooth keyboard.
15. Memory: 2x128 = 256 MB RAM. 16GB and 32GB models. Looks as if they did not manage to use the new 64GB flash drives made recently available -- meaning predictions of storage capacities of 64GB and 128GB were unfortunately incorrect.
16. MicroSIM. Uses the new microSIM.
17. Microphones: Two, for noise-cancelling.
18. Netflix: Netflix is coming to the iPhone App Store free of charge, and it'll allow starting a movie on the iPad and finishing viewing on the iPhone, or vice versa.
19. Networks: 802.11n WiFi, with added quad-band HSUPA.
20. Pricing: The phones are $199 for 16GB and $299 for 32GB. Wonder what they're saving the $399 price slot for. The new 8GB 3GS model will be available on Jun 24 for $99.
21. Processor: A4 processor, just like the iPad.
22. UI features, enhanced. Multitasking, Folders, enhanced Mail, "deeper" enterprise support.
23. Upgrades: If your AT&T contract is up any time in 2010, you are apparently eligible to upgrade to a 4th-gen iPhone immediately (as in Jun 24th or whatever date depending where you live). You have to extend your contract for two more years. If you're merely eligible for a phone upgrade, you probably don't qualify. However, I called AT&T and the very helpful CSR concluded that while my non-iPhone line's contract, and that of my wife's, ends Mar 2011, our LG Vu phones qualify for upgrades in Aug and Nov of 2010. We are eligible for a partial discount immediately. Meaning, we might have to pay $200 extra per phone over the new prices to change the LG Vu phones into iPhone 4, as well as get new iPhone data plans. However, according to what Engadget says that AT&T told them, if you already have an iPhone and want to upgrade it, you are eligibility immediately if your contract allows an upgrade any time in 2010. So please check your online account or talk to an AT&T CSR for verification. You can also dial *639# from your AT&T phone, but the resulting text message is not all that detailed. Ultimately, you might just have to walk into your nearby AT&T store and on Jun 24th and find out for sure.
24. Video chatting: It's called FaceTime, and it allows two 4th-gen iPhones to video chat, but only over WiFi for now, with 3G support coming in the future. Given AT&T's cellular data pricing plan changes, maybe that's a good thing. Either camera can be used for FaceTime chats, in both portrait and landscape modes.
25. Video editing. Not only will the phone have HD video recording (720p@30fps), you'll be able to edit video with a built in app, or with the upcoming iMovie for iPhone ($4.99).

So there you have it. There are all sorts of other features and details that are not listed here, but these are amongst the most important. The FaceTime commercial by director Sam Mendes (American Beauty, Revolutionary Road, Jarhead) is below.

• Read more about AT&T Gives Customers Some Leeway on iPhone/iPad Data Plans

If you were non-plussed to hear that AT&T was changing their data pricing plans for the iPhone and iPad come Jun 7th -- the very day many of us expect the announcement of the 4th-generation iPhone during the WWDC keynote address by Apple's Steve Jobs -- then you might be happy to know they're giving consumers some leeway. Some, but not much.

Looks as if AT&T doesn't want too much bad publicity. Despite of one threat of a cease and desist to a blogger who wrote to AT&T CEO Randall Stephenson [contact details] about the new iPhone/ iPad data pricing plans, they're making some concessions. If you really really want the previously promised $30/month unlimited data plan for the iPad 3G, you can still get it, but with some conditions. If you don't already have an iPad 3G, you have to order one before Jun 7th. When you get it, even if it's after Jun 7th, you'll be eligible to sign up for the original $30/mth data plan. Of course, if you already have the iPad 3G, you can get the data plan now, before Jun 7th.

So for some of us, that means we'll have to race to order an iPad 3G. No word on whether any similar concession is available for the next iPhone, other than if you upgrade a current iPhone. (For example, as mentioned previously, I have an iPhone 3GS that I intend to keep, and thus my plan will stay at the 5GB/month cap. But I can upgrade my LG VU phone in August to a new iPhone. Unfortunately, I do not believe I'll be able to get the 5GB/mth plan for that phone -- which is a disappointment since my wife's LG VU can be upgraded in October, and we were looking forward to video calling on the new iPhone. E.g., a feature that'll eat up data.